MERRILL INSURANCE GROUP, INC. (“Agency”), respects the privacy rights of individuals who visit, use, and interact with (collectively “Users”) this website and/or portal (“Site”). Information may be collected from Users during their visits to this Site in order to allow the Agency to provide better service. The Agency is concerned about treating this information with care, so it has implemented this Privacy Policy (“Policy”). This Privacy Policy has been updated effective JULY 15, 2026.

Types of Information Collected and How it is Used

  • Aggregate Information and Website Usage Data: The Agency may automatically collect certain information about Users when they visit or interact with the Site. This information may include Internet Protocol (IP) address, browser type, device type, operating system, pages viewed, dates and times of access, referring websites, clicks, and other information regarding how Users interact with the Site (“Usage Data”). The Agency may collect Usage Data through cookies, pixels, tags, web beacons, scripts, and similar tracking technologies. This information assists the Agency in maintaining the security and functionality of the Site, understanding how visitors use the Site, improving user experience, measuring website performance, and supporting marketing and advertising activities. The information collected through these technologies may be aggregated or de-identified and used for business analytics and reporting purposes. The Agency may share aggregated or de-identified information with third parties as described in the section entitled “Information Provided to Third Parties.”
  • User Information: User information from the Site may be obtained, retained, and/or used (collectively “Used”) by the Agency to facilitate Users’ access to, use of, and/or participation in any products/services/resources/surveys (collectively “Services”) from the Site. Information about Users may be provided by the Agency to other entities, such as insurance carriers; vendors; agents, agencies, brokers, brokerage firms, and any others providing Services through the Site (collectively “Service Providers”), and such information may be Used by the Agency and Service Providers for the purpose of collecting underwriting information and obtaining insurance quotes, policies, or related services. If provided by you through forms, applications, requests for quotes, policy service requests, or other communications, the Agency may collect (i) Individual personal information, including but not limited to, names, addresses, telephone numbers, email addresses, and other identification details, such as date and place of birth, social security numbers, tax identification numbers, driver’s license numbers and employment history; (ii) financial information, including but not limited to, credit card numbers, bank account numbers, income and credit score; (iii) insured risk and policy data, including but not limited to health data or other special demographic data.
  • Services Information: Information from Users on the Site may be Used by the Agency, such as, but not limited to, for processing requests for and/or participation in Services offered by or through the Agency, including, but not limited to, from Service Providers. Such information about Users also may be provided to and Used by Service Providers, as described in the section called “Information Provided to Third Parties” below.
  • E-mail Information: Information that the Agency receives from Users via e-mail may be Used by the Agency and may be provided to and Used by third parties as described in the section called “Information Provided to Third Parties” below.
  • Information about Children Under 13: Our Site is generally intended for adults interested in obtaining insurance and it is unlikely that children under the age of 17 will use the Site. It is the Agency’s policy not to collect personal information of children under age 13. If it is necessary to collect such personal information from a child identified as being under age 13, Agency will do so only after obtaining verifiable parental consent. If Agency becomes aware that it has inadvertently collected personal information from a child under age 13 without parental consent, such personal information will be deleted from Agency’s system.
  • Cookies and Tracking Technologies: The Agency uses cookies and similar technologies to improve the functionality and performance of the Site and to better understand how visitors use the Site. Cookies are small text files that are stored on a User’s device when visiting a website. The Agency may also use related technologies including web beacons, pixels, tags, scripts, analytics tools, and similar technologies (collectively, “Tracking Technologies”). The Agency may use the following categories of Tracking Technologies:
    • Essential Technologies: Necessary for operation, security, fraud prevention, and proper functioning of the Site.
    • Performance and Analytics Technologies: Used to analyze traffic patterns, understand visitor behavior, monitor website performance, and improve the Site.
    • Functional Technologies: Used to remember User preferences and enhance the User experience.
    • Marketing and Advertising Technologies: Used to measure advertising effectiveness, understand engagement with marketing campaigns, and deliver relevant content.

Information collected through Tracking Technologies may include: IP address; Browser type and settings; Device information; Operating system; Pages visited; Time spent on pages; Referring and exit pages; User interactions with the Site; and Other usage information. Some Tracking Technologies may be provided by third-party service providers acting on behalf of the Agency. Most web browsers allow Users to manage cookie preferences through browser settings. Where available, Users may manage certain cookie and tracking technology preferences through browser settings or the Site’s cookie preference tools. Disabling certain technologies may affect the functionality of portions of the Site.

Information Provided to Third Parties: Information collected on this Site will only be provided to third parties in the manner specified in this Policy. The Agency discloses information only as described in this Policy and as necessary to provide requested services, operate its business, comply with legal obligations, and protect its rights and interests.

Information Used by Agency may be provided to third parties, such as, but not limited to, Service Providers. Information shared with such third parties may be Used to conduct business, including, without limitation: i) completing the transaction(s) requested by the User; and ii) serving Users and/or reporting on transactions, activities, and Services conducted with or facilitated by Agency. Agency also may disclose such information to comply with the law or legal process; to exercise Agency’s legal rights or defend against legal claims; to enforce Agency’s policies (including, without limitation, its Terms of Use); and/or to protect the rights, property or safety of others. SMS OPT-IN OR PHONE NUMBERS FOR THE PURPOSE OF SMS ARE NOT BEING SHARED.

  • Analytics and Third-Party Technologies: The Agency may utilize third-party service providers to assist in operating the Site, measuring site usage, improving user experience, marketing Agency services, and performing related business functions. These providers may use cookies, pixels, web beacons, scripts, session technologies, and similar tools to collect information regarding User interactions with the Site. Information collected may include browsing activity, device information, technical information, and usage data. The Agency may engage third-party providers whose privacy practices are governed by their own privacy policies. Users are encouraged to review the privacy policies of such providers when applicable. The Agency may utilize third-party analytics, advertising, customer engagement, and website performance providers to help understand Site usage, improve services, support marketing activities, and maintain Site functionality.

Security

The Agency uses a combination of industry-standard administrative, technical, and physical safeguards designed to protect personal information it collects. Such measures will change from time to time. The Agency makes no representations or warranties of any kind, express or implied, that such measures will protect all personal information collected. However, the Agency will make reasonable efforts to protect such information from unauthorized access.

Links to Other Sites

This Site contains links to Internet sites of Service Providers, other Agency partners/vendors, and other businesses and resources (collectively “Linked Resources”), and each Internet site of Linked Resources may have its own privacy and data collection policies and practices. The Agency is not responsible for the privacy and data collection policies and practices of any Linked Resources or for the content of their Internet sites. Users interested in the privacy and data collection policies and practices of Linked Resources should review the policies of the Internet sites they choose to access.

Agency makes no representations or warranties of any kind, express or implied, about the Internet sites of Linked Resources, and Agency disclaims all warranties and responsibilities of any kind, including, without limitation, warranties and responsibilities with respect to Linked Resources’ Internet sites, content, privacy and data collection policies and practices, and actions. Links to other Internet sites, including, but not limited to, Linked Resources, do not imply Agency’s endorsement or approval of such Internet sites or the resources and information contained within them, nor are such links or references indications that Agency has received specific authorization to provide these links or resources. Agency does not endorse, approve, certify or control such external Internet sites, and is not responsible for the accuracy, timeliness, completeness, efficacy, merchantability, usefulness, fitness for any particular purpose or correct sequencing of information located at such Internet sites. The links and references on this Site to other Internet sites, including, but not limited to, Linked Resources are provided solely as a convenience to Users of this Site.

Your Rights to Access and Amend Your Personal Information

You have the right to request access to the personal information that is maintained about you on this Site to ensure that it is accurate. Subject to certain exceptions required by law, and provided we can authenticate your identity, you also can request corrections, amendments or deletions of any personal information obtained through this Site or otherwise in our possession as appropriate. You may also request changes to your preferences regarding how we use or disclose your information or how we communicate with you.

To obtain access to, or seek to correct, amend, or delete any of your personal information, or for any other questions or concerns about the Agency’s personal data policies and practices: Submit a request in writing to Merrill Insurance Group, Inc., 1520 S. Bay Street, Eustis, FL 32726

The request must include your name; address; telephone number; the specific personal information at issue; the identity of the document or record that contains the disputed personal information; and the desired correction, amendment or deletion (along with any appropriate supporting documentation). We will notify you within 30 business days after receipt of your request with all required information to notify you whether we require additional information, have made the requested correction, amendment or deletion or that we cannot do so and the reasons for that decision.

Policy Changes

The Agency reserves the right to modify this Privacy Policy at any time. Any changes will become effective when the revised Policy is posted on this Site. The Effective Date at the top of this Policy indicates when it was last updated. We may, but are not obligated to, email periodic reminders or notices about changes. You are encouraged to review this Policy frequently, so you are informed about the Agency’s privacy practices and policies.

California Privacy Rights

California residents may have certain rights regarding their personal information under applicable California privacy laws, subject to applicable exceptions. Such rights may include the right to request access to personal information, request correction of inaccurate personal information, request deletion of personal information, and obtain information regarding the categories of personal information collected, used, disclosed, or shared. To exercise applicable privacy rights, California residents may contact the Agency using the contact information provided in this Policy. The Agency may take reasonable steps to verify the identity of any person submitting a privacy request. The Agency will not discriminate against any individual for exercising applicable privacy rights under California law.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Merrill Insurance Group

[email protected]

1520 S. Bay Street, Eustis, FL 32726