Why Choose Merrill Insurance?

Finding the right insurance isn’t about policies. It’s about people. You want someone who understands what’s on the line and treats your business or family like their own. That’s where Merrill Insurance comes in.

We’re not a call center or a faceless agency. We’re a second-generation family business deeply rooted in Southern values and driven by our faith. Since 1925, we’ve served our clients with the same care and commitment we bring to our team, families, and community. We believe people should leave us better than they arrived. More informed, more protected, and more confident in their decisions.

Our Core Values

Show Gratitude

A thankful heart is a magnet for positivity. We show and express sincere appreciation for others and our community.

Help People

Compassion is our guiding light. We are here to connect, serve, and uplift others to help them reach their full potential.

Solve Problems

We are problem-solvers at heart. Embrace challenges as opportunities for growth and strive to find creative solutions.

No Jerks!

Be nice to others on purpose. Respect, grace, and good intentions are the foundations of long-lasting relationships.

Our Mission

“Our mission is to continue our century-long legacy of service by helping, connecting, and uplifting people. With God’s loving care at the core of our culture, we’re committed to protecting what matters most—the businesses and families in our community.”

At Merrill Insurance, our mission is rooted in something bigger than business. Guided by God’s loving care, we exist to uplift the lives of our team, clients, and community. We carry forward a century-long legacy of service by pouring into the people we serve, helping them protect what matters most, and making decisions with clarity and confidence.

A History of Trust & Expertise

Merrill Insurance began in 1925 with a simple promise to serve families and businesses across Florida with integrity and care. Rooted in Southern culture and shaped by the communities we’ve grown up in, we’ve expanded over the years to serve clients across the Southeast.

We’ve stayed true to who we are through hurricanes, economic shifts, and everything in between. We remain steady, local, and here when it matters most.

Meet Our Team

Behind every policy is a team that cares. Our experienced insurance professionals take the time to understand your needs, offering personal guidance and expert recommendations.

A History of Trust & Expertise

Merrill Insurance began in 1925 with a simple promise to serve families and businesses across Florida with integrity and care. Rooted in Southern culture and shaped by the communities we’ve grown up in, we’ve expanded over the years to serve clients across the Southeast.

We’ve stayed true to who we are through hurricanes, economic shifts, and everything in between. We remain steady, local, and here when it matters most.

Meet Our Team

Behind every policy is a team that cares. Our experienced insurance professionals take the time to understand your needs, offering personal guidance and expert recommendations.

Brett Merrill

CEO

Kent Merrill

Chairman

Katy Cintron

COO

Tammy Marcelino

Commercial Lines Team Lead

Lindsey Fenlon

Brand Manager / Personal Lines Team Lead

Alex Hurst

Sales Manager

What Makes Merrill Insurance Different?

For us, insurance is about solving real problems for real people. That’s why at Merrill Insurance, we do more than service your account. We pour into every client with the same focus and dedication we bring to our families and community because that’s how lasting relationships are built.

We’ve spent decades helping business owners, families, and individuals solve complex coverage puzzles. Whether you need to insure a fleet of trucks or a second home, or want to ensure your kids are protected, we’ve seen it all before and will help you find the right path forward.

Independent and Unbiased

We work with multiple providers, so your coverage fits your needs, not someone else’s quota.

Experienced Problem-Solvers

We’ve seen every combination of coverage needs and know how to build a plan that works.

Tailored Guidance

We take a consultative, educational approach to help you understand your options and make the right decision.

Rooted in the South

We’re a family-run business that believes in relationships, community, and showing up when it matters.

Faith-Driven Service

We treat every client as a neighbor and every challenge as a chance to serve purposefully.

Why Work with Merrill Insurance?

Choosing personal insurance can feel overwhelming. We’re here to simplify the process and walk with you from start to finish.

  • Independent & Unbiased – We compare policies from top-rated carriers to help you make informed choices
  • Personalized Service – Our team takes time to understand your needs and recommend the right coverage
  • Competitive Rates – We help you find the right balance between cost and protection
  • Claims Assistance – We’ll guide you through the process if you ever need to file a claim